Most knowledge workers spend way too much time on email. I know I do. Now, with social networking tools, I find myself reading blog posts at least one hour a day to keep up with IT and business issues. With me, it’s not so much an obsession as the need to have information as near “real time” as possible. Business was not like this fifteen years ago when the fastest technologies were the fax machine and overnight mail. Email and text messaging have put us into information overdrive.
In a June 2012 report on social networking tools and productivity, The McKinsey Global Institute found that knowledge workers spend 28 hours a week on emails, searching for information and collaborating internally. Many businesses are just starting to leverage social technologies for internal and external collaboration and to market and sell products and services. McKinsey also found that unlocking social technologies has the potential to improve knowledge worker productivity by 20-25 percent.