Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.

Best green brands 2012

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Interbrand just released its Best Global Green Brands 2012 report on the heels of its Best Global Brands report. It’s interesting that four of the top ten are automotive companies, four are tech/diversified companies and two are consumer products companies. Interbrand and Deloitte rated the companies and came up with a list of the top 50.

Photo: Interbrand

The top ten green brands for 2012 are:

  1. Toyota
  2. Johnson & Johnson
  3. Honda
  4. Volkswagen
  5. Hewlett-Packard
  6. Panasonic
  7. Dell
  8. Siemens
  9. Danone
  10. BMW

Interbrand’s CEO Jez Frampton said,

“Though “green” was once the province of empty promises, the world’s most valuable green brands have earned their place in our report, which examines how leading brands perform in the arena of sustainability and how their environmentally conscious efforts are perceived by the public. These two critical halves—performance and perception—make up the whole of a green company: one that operates sustainably and has built a positive image that can be leveraged to strengthen brand value.”

An interesting note… our household has purchased products from seven of the ten companies. We have not bought two of the auto brands, but our siblings have–repeatedly. And I don’t think that Siemens is in the consumer market! So, it’s probably not a coincidence that companies who have a “green” mindset also make good products.

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

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