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Confronting disruptive innovation article available

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Confronting Disruptive InnovationIT departments today must deal with several emerging technologies at once–social networking, mobile/BYOD, cloud and big data/predictive analytics. All of these are disruptive innovations, aka disruptive technologies.

Many organizations encourage disruptive innovation. Take Google for instance. Can you imagine life without Google search, mail, maps, Chrome, earth and other tools? These innovations first appealed to “fringe” markets of “techies” and later moved to the mainstream. simply did not exist just a few years ago, and they have changed the way we live and work.

Other organizations encourage the opposite–sustainable technology that improves the performance of existing products meant for the mainstream. Take Microsoft Office for example. Yes, the interface has changed dramatically over the years and we see new features, but this is a mainstream product with a purpose that changes little.

Read Confronting disruptive innovation to learn more. 

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

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