Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.

Microsoft rebranded its Cloud service (again)

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What’s in a name?

A couple of years ago I started to use the Microsoft #Live Cloud storage solution to collaborate with project team members across the U.S. Then Microsoft Live morphed into Microsoft #SkyDrive and used a nifty cloud logo. Microsoft was sued over copyright infringement and had to change the name. This month, Microsoft changed the name of its cloud service from SkyDrive to #OneDrive. I hope that the auto parts manufacturer with the same name does not take issue with Microsoft.

Microsoft OneDriveOneDrive is a cloud-based collaboration tool. It allows allows users to store and access files from virtually any internet-capable device–smartphone, laptop PC, tablet, ChromeBook, Mac, or desktop. Users can elect which “folders” to share with others. Microsoft Office 365 subscribers get 100 GB of OneDrive storage space free; those without Office 356 can get 7 GB free; subscribers can pay for additional storage space.

Good news, bad news

The bad news: repeated name changes confuse the market. The good news: Microsoft offered extra Gigabytes of free storage space to “legacy” users to compensate them for the inconvenience. And users can earn extra free storage space by referring friends.

View an eWeek slide show about #OneDrive here.

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

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