Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.

Metrics matter in Google vs. Apple market leader competition

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Perhaps the greatest tech rivalry of the 20th century was Oracle (Larry Ellison) vs. Microsoft (Bill Gates). Fast forward to 2014, with Google and Apple in hot competition for market leadership. 

200px-Apple_logo_black

Image: Apple

Image: Google

Image: Google

Like Oracle (enterprise database software) and Microsoft (operating system, desktop and server software and PCs), Google and Apple started in different market niches. Today, their two markets overlap.

  • Google’s Android OS and hardware overlap Apple’s OSX and iOS operating systems.
  • Both companies are smartphone and tablet market leaders, with Google Android sales surpassing Apple iOS sales for the first time in late 2013.
  • Together, the two companies offer one million-plus applications through Google Play, iTunes and the Mac Apps Store.
  • Both companies offer “wearable tech.”
  • Google and Apple both grow organically and through acquisition. Notable Google acquisitions include Android, YouTube, Picasa and Motorola Mobility; notable Apple acquisitions include iOS, iWorks, TouchID and Maps software.

So, who wins the competition? It depends upon which metrics you use. I prefer a combination of several. Read Apple vs. Google: The goliath deathmatch by the numbers 2014.

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

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