Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.

New Apple MacBook Air appeals to the mobile business set

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In late April Apple beefed up its MacBook Air product line. The lightweight notebook computers now boast faster, 4th generation Intel processors, longer batter life, bigger flash storage, faster and better WiFi and slightly lower price tags. This makes the Air more attractive to on-the-go business travelers who need or prefer a full-fledged computer over a tablet or smartphone.

Apple MacBook Air 2014

Photo: Apple

The new MacBook Air specs go head-to-head with the most powerful Windows laptops. Apple is taking the opportunity to win business users over to its hardware and the OSX operating system.

Why? Here are several issues that left market share up for grabs:

  • Windows XP End of Support
  • heartbleed and security vulnerabilities with Internet Explorer
  • Sarbanes-Oxley compliance concerns
  • increased use of Cloud applications in large organizations
  • Bring Your Own Technology (BYOT) and mobile apps.

Read New MacBook Air specs make for better business laptops and visit the Apple Web site here.

Those who need less powerful computing power have a number of other options, from smartphones to “phablets” to tablets and ChromeBooks. For further reading on the risks and benefits of sticking with Windows XP, and the increase in organizational use of non-Windows operating systems, see recent IT Insight columns:

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

One thought on “New Apple MacBook Air appeals to the mobile business set

  1. An update: Read “10 Reasons to Use the MacBook Air for Business” on the TechRepublic Web site: http://bit.ly/1hzUOck

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