Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.

Interbrand names Best Global Green Brands for 2014

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Interbrand and Deloitte named the 50 Best Interbrand Best Global Green Brands 2014 Global Green Brands for 2014. Ford Motor Company leads the list, with the closest Performance and Perception scores. The top 10 include four auto manufacturers, four electronics/high tech, one apparel and one consumer packaged goods company.

  1. Ford
  2. Toyota
  3. Honda
  4. Nissan
  5. Panasonic
  6. Nokia
  7. Sony
  8. Adidas
  9. Danone
  10. Dell

Sustainability is ” a business approach to creating long-term value by embracing opportunities and managing risks derived from economic, environmental and social impacts… it also involves creating and maintaining a product, service, or business identity that reflects added value in terms of environmental and social benefits.”

–Best Global Green Brands Report, 2014

The report says the path forward [to sustainability] requires a radical shift in priorities, production and consumption methods and values. The path forward requires innovation, leadership, courage and cooperation.

“…the search for new, more sustainable models, solutions, methods and materials is accelerating…  it is becoming increasingly clear that “business as usual” is not the path forward.”

– Best Global Green Brands 2014

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Author: Jill Barson Gilbert

Founder, President & CEO of Lexicon Systems, LLC, an independent management consulting firm in Houston, TX. Thought leader on environment, health & safety (EHS) and sustainability software. Trusted advisor on strategic planning and strategic marketing issues.

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