Technology is a great business catalyst. My high school friend’s three kids—a surfer, a fashion designer, and a digital designer—raised $20K through a Kickstarter campaign to take their business to the next level. They sell surfing bikinis to urban women in San Francisco. Their claim to fame is that the bikinis stay put! See Kinda Fancy Bikinis.
A management consultant friend of mine writes writes books on intergenerational workforce issues. She self-publishes books and sells them on Amazon.com, alongside the books by thousands of other authors. Self-publishing shortens the time from concept to market by months or years. See Get Your Shift Together.
A silver and gold jewelry designer uses 3D printers to fill customer orders on demand, saving thousands of dollars that otherwise might have been tied up in inventory and precious metals stock. This designer has loads of artistic talent and communicates well with the engineers who translate her concepts into jewelry.
Business + Technology + Innovation = Opportunity
Each of these businesses cases is an example of disruptive technology. An entrepreneur takes a business idea, adds technology and innovation to create new markets, smashing traditional barriers to entry. Definitely not your mother’s or father’s business model!