Lexicon Systems, LLC Blog

lex'•i•con: the vocabulary of a branch of knowledge. Thoughts on environment, health & safety (EHS), sustainability and information technology to support them.


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Tech toys in the executive suite

Among the tech gadgets in executive suites, tablets rank third (78%) behind smartphones (84.8%) and laptop computers (82.6%). About 33% use mobile apps and 33% use the Cloud. Execs prefer iOS and Blackberry smartphones for personal use, though they have employees use Android and Blackberry devices more often (69%) than iPhones (54%). Source: CEO.com.

iPad ownership by CEOs and small business owners quadrupled in the last year (CEO.com)

Count me in! I use all of the top three technologies. As the proud owner of a 4th Generation iPad, I find it easy to use. Of course, having an iPhone and being familiar with iOs helps, though I find a new world of opportunities with the larger, iPad retina screen. The tablet format allows me to visualize much more data than I can using the same apps on my iPhone. Reading email and browsing the Internet are a pleasure. I can read documents, presentations, books and .PDFs with ease. The 10-hour battery life is a real plus.

Ultimately, my tablet will replace a somewhat heavy notebook computer for certain purposes. I am testing different  office and productivity apps and will see where this leads… the consumerization of  business continues.

You can view an infographic on CEO gadgets topic here.

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The power of brands

Research firm Interbrand released its list of the best global brands for 2012. While it’s not a surprise to see Coca-Cola and Apple and the top of the list, I found it interesting that six of the top ten brands come from tech companies, as well as ten of the top twenty. Skimming through the list of 100, I was unfamiliar with only one brand.

Interbrand’s methodology looks at the ongoing investment and management of the brand as a business asset. Three key aspects that contribute to the assessment:

  • The financial performance of the branded products or services.
  • The role of brand in the purchase decision process.
  • The strength of the brand.

Photo: Interbrand

And the Top Ten Best Global Brands are…

  1. Coca-Cola
  2. Apple
  3. IBM
  4. Google
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Intel
  9. Samsung
  10. Toyota

 


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The Internet Map

Photo: fastcompany design

I came across an interesting “infographic” today where Ruslan Enikeevcreated a map of the Internet universe—196 countries, 350,000 sites and 2,000,000 links. The result of his year-long undertaking looks like a color-coded map of the night sky.

The large aqua-colored “planets” at the center of the universe are Facebook, Google, YouTube and Yahoo.