Research firm Interbrand released its list of the best global brands for 2012. While it’s not a surprise to see Coca-Cola and Apple and the top of the list, I found it interesting that six of the top ten brands come from tech companies, as well as ten of the top twenty. Skimming through the list of 100, I was unfamiliar with only one brand.
Interbrand’s methodology looks at the ongoing investment and management of the brand as a business asset. Three key aspects that contribute to the assessment:
- The financial performance of the branded products or services.
- The role of brand in the purchase decision process.
- The strength of the brand.
And the Top Ten Best Global Brands are…