Four trends–cloud computing, mobility, big data and social networking are changing the face of how we manage, analyze and apply information–in a positive way. Like Bring Your Own Device (BYOD) or Bring Your Own Technology (BYOT), these trends are an example of IT Consumerization, which Wikipedia defines as
the growing tendency for new information technology to emerge first in the consumer market and then spread into business and government organizations.
These trends impact individuals, businesses and IT organizations. According to Aternity in Managing IT through the Lens of the End User,
The emergence of consumer markets as the primary driver of information technology innovation is seen as a major IT industry shift, as large business and government organizations dominated the early decades of computer usage and development.
These four trends cause IT to shift from a business and operational focus to a user-centric focus. IT organizations need to consider IT availability, performance, value and ROI.