Interbrand and Deloitte named the 50 Best Global Green Brands for 2014. Ford Motor Company leads the list, with the closest Performance and Perception scores. The top 10 include four auto manufacturers, four electronics/high tech, one apparel and one consumer packaged goods company.
Sustainability is ” a business approach to creating long-term value by embracing opportunities and managing risks derived from economic, environmental and social impacts… it also involves creating and maintaining a product, service, or business identity that reflects added value in terms of environmental and social benefits.”
–Best Global Green Brands Report, 2014
The report says the path forward [to sustainability] requires a radical shift in priorities, production and consumption methods and values. The path forward requires innovation, leadership, courage and cooperation.
“…the search for new, more sustainable models, solutions, methods and materials is accelerating… it is becoming increasingly clear that “business as usual” is not the path forward.”
– Best Global Green Brands 2014