Interbrand names Best Global Green Brands for 2014

Interbrand and Deloitte named the 50 Best  Global Green Brands for 2014. Ford Motor Company leads the list, with the closest Performance and Perception scores. The top 10 include four auto manufacturers, four electronics/high tech, one apparel and one consumer packaged goods company.

1. Ford
2. Toyota
3. Honda
4. Nissan
5. Panasonic
6. Nokia
7. Sony
8. Adidas
9. Danone
10. Dell

Sustainability is ” a business approach to creating long-term value by embracing opportunities and managing risks derived from economic, environmental and social impacts… it also involves creating and maintaining a product, service, or business identity that reflects added value in terms of environmental and social benefits.”

–Best Global Green Brands Report, 2014

The report says the path forward [to sustainability] requires a radical shift in priorities, production and consumption methods and values. The path forward requires innovation, leadership, courage and cooperation.

“…the search for new, more sustainable models, solutions, methods and materials is accelerating…  it is becoming increasingly clear that “business as usual” is not the path forward.”

– Best Global Green Brands 2014

IT Staff, Engineers among Top 10 Hardest Jobs to Fill

Manpower Group’s 2014 Talent Shortage Survey Results are in. Science, Technical, Engineering and Math (STEM) positions–IT staff and engineers–remain among the top 10 hardest jobs to fill, as they have been for years.

Fully 40% of U.S. employers report difficulty in filling jobs, and 56% of U.S. employers believe that this has a medium or high impact on their ability to meet client needs.

Top 10 hardest to fill jobs in 2014

1. Skilled Trade Workers
2. Restaurant and Hotel Staff
3. Sales Representatives
4. Teachers
5. Drivers
6. Accounting and Finance Staff
7. Laborers
8. IT Staff
9. Engineers
10. Nurses

View the Manpower Group 9th Annual Talent Shortage Survey infographic.

See the complete survey results here.

Best green brands 2012

Interbrand just released its Best Global Green Brands 2012 report on the heels of its Best Global Brands report. It’s interesting that four of the top ten are automotive companies, four are tech/diversified companies and two are consumer products companies. Interbrand and Deloitte rated the companies and came up with a list of the top 50.

Photo: Interbrand

The top ten green brands for 2012 are:

1. Toyota
2. Johnson & Johnson
3. Honda
4. Volkswagen
5. Hewlett-Packard
6. Panasonic
7. Dell
8. Siemens
9. Danone
10. BMW

Interbrand’s CEO Jez Frampton said,

“Though “green” was once the province of empty promises, the world’s most valuable green brands have earned their place in our report, which examines how leading brands perform in the arena of sustainability and how their environmentally conscious efforts are perceived by the public. These two critical halves—performance and perception—make up the whole of a green company: one that operates sustainably and has built a positive image that can be leveraged to strengthen brand value.”

An interesting note… our household has purchased products from seven of the ten companies. We have not bought two of the auto brands, but our siblings have–repeatedly. And I don’t think that Siemens is in the consumer market! So, it’s probably not a coincidence that companies who have a “green” mindset also make good products.